4 Celebrity-Endorsed Baby Products
When I gave birth to my baby, nobody paid me a dime for her first picture, and my labor was just as boring and uneventful as any other that morning. (In fact, when I requested something to eat, they gave me a sad, cold hot dog and limp fries.) However, celeb parents have a different reality. You might be a celebrity when your labor and delivery is the biggest news in the hospital and your baby's first pictures are fetching upward of $100,000.
But it's not just shots of the baby that have the dough rolling in for these new celeb moms and dads. Check out what four celebrity parents are shilling!
Kevin Jonas and Dreft
Some celebrity parents hold out for millions of dollars to share exclusive rights to first baby pictures with high-profile magazines, but that's so old school. Today's celebrity parents are focusing their money-making efforts on social media channels, the most popular being Instagram (because, of course, a baby picture isn't official until it's filtered …)
Kevin Jonas and his wife, Danielle, took sponsorship of newborn pics to a new level when they partnered with Dreft Laundry Detergent for their newborn daughter's first pictures. The pair worked with the company to share shots of their new daughter, Alena, while helping to launch Dreft's new “Amazing Baby Days” app. Kevin told Parade magazine, “We wanted to be the ones to [release the first pictures.] We didn't want other people to end up leaking a photo of our daughter before us; we wanted to be the ones in control.” Read between the lines: a leaked photo wouldn't be worth nearly as much as an exclusive deal with Dreft.
Jessica Simpson and Clearblue
Although Jessica Simpson isn't currently pregnant (to our knowledge …), she has become quite a staple on the celebrity mom circuit. Her high-profile pregnancies (which, if we're being honest, were the most interesting things about Jessica Simpson) have given her the cred she needed to become a spokeswoman for Clearblue pregnancy tests. She tweeted a sponsored tweet promoting the Clearblue sweepstakes, which included photos of her positive pregnancy test, her social media announcement, and photos of her son, Ace.
Jennifer Hudson and Pampers
When you see an ad for Pampers, you think about soft baby skin, sweet snuggles, massive blowouts and … Jennifer Hudson? Maybe not, but Jennifer Hudson was briefly a spokeswoman for the brand. In 2012, Jennifer released her “Lullaby and Goodnight” track for a Pampers ad campaign and marked the occasion with a rather awkward photo shoot and appearance with some adorable tots. The one little guy missing? Her son, David, who was born in 2009.
Victoria Beckham and Stretch-Mark Cream
Victoria Beckham's career is built on her gorgeous physique and chic fashion sense, so it's in her best interest to remain as perfect as possible, even after she carries a baby for 40 weeks–after all, she is nicknamed Posh. During her pregnancy with baby number four, daughter Harper Beckham, Victoria spontaneously endorsed Elemis Japanese Camelia Oil in 140 characters on her Twitter page. “Pregnancy tip!!!! I have used this through every pregnancy, it's amazing!!” she tweeted, sharing a photo of the product. The company insists she was not explicitly paid for the endorsement, although they had been sending her bottles for free for decades. Nice work if you can get it.
Have you – or would you – purchase a baby product because of a celeb endorsement?Read More