Using Surveys to Engage your Facebook Community

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Let's face it. We spend a lot of time on Facebook, and so do the majority of fans and customers. So, it only makes sense that we would turn to this social media hotspot to get the necessary feedback we need to make our business better.

Whether you're looking to expand brand awareness, gage customer satisfaction, or garner feedback on new products, surveys are a great way to solicit feedback about your products or services. Every Momprenuer should add it to their repertoire of good social media practices.  

Here are some survey tools to help you get the most out of your community interactions.

Survey Monkey

This is a free and popular online tool that is simple to use.  Sign up for a free basic account. Create your survey and tailor it to your specific audience. The data is collected and presented in a way that can easily be analyzed – charts or graphs.  Use the handy Facebook app to create and post in record time.

Surveys for Facebook

With 20,000 active users, this app is among the most popular survey apps on Facebook. Mashable says,  “Surveys for Facebook is the most customizable and easiest to use of the available options, attracting major corporate users.”  We think that says it all. Use it quickly gain opinions and feedback from your most valuable customers.

Surveys Using Google Docs

If you want to go for a more formal survey, invest time in creating a form document with Google Docs.  Choose a background and color scheme that matches that of your company or blog, them create an embedded link to post on Facebook. Responses are inputted into a Google doc for further analyzing.

While surveys are a great way to extract information that you need in a concise manner, you should be careful not to overload your audience with too much communication. Think about emails, newsletter or other forms on communication you might have sent in the month, and wait for appropriate time to send a survey. If you haven't reached out to your base in a while, a survey might just provide just the right amount of outreach you were looking for – with results to boot. 

Have you used surveys to engage your Facebook audience? What survey topic received the most engagement? 

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Images via EverydayFamily Facebook and respective survey company sites.

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Using Surveys to Engage your Facebook Community

Christina Montoya Fiedler is a Los Angeles-based parenting writer, former publicist, dog lover, coffee drinker extraordinaire, and mom to an exuberant four-year-old boy. Follow her @cmf2009 and read her musings about being a stay at home mom on her blog, Mama to the Rescue. ... More

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