This Is a New One! Would You Pee on This Pregnancy Test?
I don't know about you, but I've definitely taken pregnancy tests in a lot of different strange locations. From a Walmart bathroom to a bathroom at the gym, anywhere is a good time to go when you just gotta know.
But I can honestly say that in all my years of taking pregnancy tests, I have yet to actually take this kind of pregnancy test. IKEA, maker of maddening furniture that takes eight years to assemble, is putting women to one pretty innovative challenge and daring them to test if they are pregnant or not–by peeing on a magazine ad.
The ad, by Swedish advertising agency Åkestam Holst, features an image of the crib that Ikea is trying to sell us poor hapless suckers, but that's not all this ad includes. The ad also features a fully-functioning pregnancy test at the bottom of the page. The way it works is pretty ingenious. A prospective shopper (and mom-to-be) can take the full ad right out of the magazine, or rip the testing part off the page, and actually put a urine sample directly on it. After waiting a few minutes, if the ad reveals a red, discounted price of the crib, congrats, you're pregnant! If the testing area stays blank, sorry, better luck next time … and you're stuck paying full price if you happen to be in the market for a crib.
Apparently, the ad is the real deal. The agency partnering with a leading lab in the area to design the test so it would work properly. One of the designers spilled that it actually took four months to complete the handiwork behind making a fully-functioning pregnancy test to be paper thin and still work. It's actually quite impressive when you think about. Equally as impressive? The sale price for the crib for newly-expecting mamas–while the price in Swedish krona looks intimidating it is only $121 in American dollars — and it's a whopping half off if you're one of the lucky ones.
And as for as actually getting your discount if you are desperately wanting the crib, have no fear–you don't actually have to pee on the crib to get the sale price. IKEA is honoring the price as part of a special sale, so in this case, it's an “ask and you shall receive” situation. Unfortunately, though the ad is only in magazines that are in Sweden, so if you're in the US and looking to get your hands on the test to try it out, or the coupon to score a discount, you'd have to do some traveling. (Which might cut down on making the coupon really worth it.) Chances are, however, if you're looking for a deal on a crib and mention the ad, I'm willing to bet IKEA will help you out after all this publicity they have received.
One thing I have to say though, this leaves me wondering why on earth pregnancy tests are so expensive. I mean, if an ad agency can afford to stick a full pregnancy test inside a magazine, how do companies justify making us pay so much for the darn things in a box? Someone has some explaining to do …
What do you think? Would you take a pregnancy test in a magazine?