Jessica Alba Shares 7 Secrets to Her Success

jessica alba

Some women are born to be gentle, quiet mothers, and some are born to speak out about passions and successfully lead corporations. Some women are born with the strength to create, and others are born with the forte to take direction. And every now and then, a woman is born to do it all – and she does it well, without even breaking a sweat.

EverydayFamily recently chatted with Jessica Alba about The Honest Company, which she founded with Christopher Gavigan. The Honest Company creates and delivers baby and home products that are effective, eco-friendly, and affordable (and stylish, too!).

Jessica is the mother of two adorable children, Honor and Haven. She maintains a professional acting career and is actively involved with numerous charities; and still, somehow, she found the time to give back to all of us by creating safe products for our children.

We wondered how she does it all. So, we asked her – and she told us how. (And to you aspiring mompreneurs out there, read carefully – Jessica gives great advice on how to get your business thriving!)

EF:   You’re a mom of two girls, Honor and Haven.  Who or what has had the most influence on your parenting beliefs?

Jessica:   My parents, Mark and Cathy, have influenced me most when it comes to my parenting beliefs. They always put my brother and me first no matter what was going on in their lives. Now that I’m a mom, it’s ingrained in me that my girls Honor and Haven’s happiness, health, and well-being are my priority in life.

EF:   Do you have a parenting philosophy? If so, we’d love for you to share it with us!

Jessica:   My number one goal is to raise happy, grounded, thoughtful, and respectful kids. In addition to leading by example, setting boundaries, and living by schedules at an early stage, I think one of the best ways to encourage this is by having Honor and Haven travel with me so they are exposed to many different cultures. I feel like now, more than ever, our children are global citizens thanks to the Internet and because they have access to the world in a way we never had with the ease and affordability of travel. So, I feel very blessed that my job allows my family to experience diverse ways of living and thinking. And because I’m really big on manners, I make sure my 4-year-old knows “please,” “thank you,” and “hello” in the native language of every country we visit with her. Honor learns it, the local people appreciate it, and she loves it too.

EF:   Between your acting career and being a mother, most people’s plate would be full.  What inspired you to start The Honest Company? 

Jessica:   My children and my desire for them to have the healthiest environment to grow up in inspired me to create The Honest Company. When I was pregnant with my first daughter, Honor, I experienced two of those stressful new mom moments. The first was when I was pregnant—in preparing her nursery, I washed her clothes in the “baby-safe” detergent and broke out in a horrible rash. The second instance was when Honor was a small baby and I found her covered in those absorbent gel beads after an overly full diaper exploded during her nap. It was terrifying to see them all over her face and skin…and, of course, I freaked out about the possibility of poisoning. Needless to say, I was extremely worried about the chemicals in these baby products. There is tons of information out there and it’s hard to determine what’s fact or fiction when it comes to all the products on the market. So, I wanted to create one trusted source where parents could buy products they know are safe, non-toxic, and effective without having to do tons of research or having a chemistry degree.


EF:   What differentiates your product from other, similar products in the market?

Jessica:   Before I created, I found that I had to make a series of trade-offs to find safe, natural products for my family. I’d have to scour the Internet and purchase items from Europe and Japan, or I would have to make multiple trips to health food stores around town. I would then bring home these healthy alternatives, only to learn that the “green” products I just bought still contained the questionable ingredients I was trying to avoid or they simply didn’t work. The entire shopping experience was too time consuming and expensive. Not to mention, most of the products were brown, beige, and boring.

At Honest, we do it differently. We devote extensive time to sourcing the highest quality ingredients, formulating our products, and delivering ones that actually perform (because that is what matters in the end), while still keeping it affordable for consumers. And because we want our products to reflect a modern aesthetic—one where you don’t have to hide our packaging behind cupboard doors—all our products sport fun, fashionable designs. I don’t think there any cuter diaper patterns on the market…the skulls and cheetah prints are pretty amazing, if I do say so myself.

EF:   We noticed you have a “giving back” component to your company – we love this, as we have a similar passion! What ways have you found work to get others excited about giving back?

Jessica:   Yes, we’re very proud that Honest is a certified B Corporation and a triple-bottom line company—we truly believe that our business mission should extend beyond profits and positively address critical social, health, and environmental issues. Because we are very passionate about ensuring that all children have the best start in life, we donate product, money, and time to our current charitable partner Baby2Baby ( which supplies Los Angeles families in need with essential baby gear and clothing for children up to age 12.

Through my work with Baby2Baby and many other charities, I’ve found others get excited about giving back when they are actively involved in the cycle of giving. For example, encouraging and empowering children to choose items they’d like to donate, having them bring their donations to the charity, and then participate in the sorting and distribution teaches them the importance of giving back and gets them excited too since they can see the difference they’re making.

EF:   What about logistics…as a working mother, what is your daily schedule like? How do you fit it all in?  What helps you stay sane?

Jessica:   A schedule! While I’m not perfect with maintaining it, it does help keep me organized and reduce chaos in our house because the girls know what to expect. Because I start work the moment I wake up (I check my phone for new e-mails, my daily schedule, and other appointments), my mind is already moving a mile a minute. So to get out of the door on time, I pick out my outfit and the girls’ outfits the night before. I also set aside time on Saturday or Sunday to prep food for the entire week or I cheat and buy pre-chopped veggies at the store. To get dinner on the table at a reasonable time, I cook meals around one ingredient. If I make broccoli, I make enough for a few different meals—sauté it in olive oil one day, serve it cold with cucumbers the next, blend it with marinara sauce or meatballs the following day, and finally stir fry it in 10 minutes. And so Cash and I can squeeze in some one-on-one time, we have our girls consistently go to bed around 7 p.m. It’s really about making efficient, creative use of your time.


 EF:   What about aspiring Mompreneurs…how can they get their brilliant ideas off the ground and what would you say are the keys to making it all work?

Jessica:   Aspiring mompreneurs should surround themselves with experts in their field of interest and ask questions! They can also turn to social media to test their idea with an audience of friends and family to see if the business concept has any traction. Then, after gaining as much knowledge as they can about the relevant marketplace and the business opportunity, they should reach out to partners who can help convert their ideas into reality. It’s important for anyone to be honest with themselves about their strengths and weaknesses and try to build a team that complements their skill set.  Once all these pieces are in place, they will then be in a good position to get their company off the ground.

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Jessica Alba Shares 7 Secrets to Her Success

Kimberly Shannon is a wife, a mother, an editor, a writer ... She is always working to find the perfect balance¹! After Kimberly received her bachelor’s degree in Journalism, she worked on two master’s degree programs (Creative Writing, and Marriage and Family Therapy). At various times in her life she has signed up to study Naturopathy, only to back out at the last minute, and humored the idea of returning full-time to the world of dance. Kimberly has also started 10 different children ... More

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