Tom Konecny

Tom Konecny is a dad of four children and husband to wife, Erika. Tom currently serves as a private consultant in writing, communications and marketing. In 2013, Tom founded Dad Marketing, a site dedicated to exploring the world of marketing to dads. He previously worked in sports marketing, served as an associate editor and writer for several publications, and directed an award-winning corporate marketing department. His first book, "DADLY Dollar$" will be published this summer, and he is contributor of another due this spring titled, "DADLY Dads: Fathers of the 21st Century." Follow along at www.dadmarketing.com.

Tom Konecny is a dad of four children and husband to wife, Erika. Tom currently serves as a private consultant in writing, communications and marketing. In 2013, Tom founded Dad Marketing, a site dedicated to exploring the world of marketing to dads. He previously worked in sports marketing, served as an associate editor and writer for several publications, and directed an award-winning corporate marketing department. His first book, "DADLY Dollar$" will be published this summer, and he is contributor of another due this spring titled, "DADLY Dads: Fathers of the 21st Century." Follow along at www.dadmarketing.com.

Follow me
Two major consumer products – neither of which are gender-specific – have campaigns focused on ending mom judgment and shaming. It’s a brave step for both Yoplait yogurt and Similac baby formula, who aren’t shying from tackling inherently negative and embarrassing topics. A spokesperson for Yoplait’s creative group validated their ...

Read More

As a dad who loves consuming media and gaining knowledge to better my parenting game, I’m often as interested in reading a parenting magazine every bit as, say, Sports Illustrated. ...

Read More

Our kids, though far from perfect, all love to engage in an activity that seems like it must be forced upon nowadays. They all love reading. ...

Read More

Through massive growth of personal computers, laptops, hand-held tablets, and mobile devices since then, all of us were assured of a paperless society at least some point along the way. ...

Read More

Our young kids were recently invited to a sleepover, but one of them was surprisingly uninterested. “What will you and mommy do when we’re gone?” she said. “I’m not sure, maybe watch a movie,” I said. ...

Read More

Now, I’m a work-from-home dad, which means I also tend to our kids. And rumor has it that kids bicker, whine, and complain. I know all of this can be exhausting, frustrating, and difficult. There are plenty of pressures and obligations that come with raising a child. But you know what? I’m a former child myself, and I know how it ...

Read More

If Jif peanut butter, Kix cereal, and other everyday household products aren’t explicitly feminine products, then why are they being marketed only to moms? When dads are marketed to at all, it’s usually phrased in such a way to show ease of use (“so easy even dad can use it!”). The reasons are aplenty, but simply put, a label is hard to ...

Read More

It’s more than common to hear the expression “working mom guilt,” which is often accompanied by a related topic:  the emotion and sadness of moms inevitably leaving a newborn and returning to work. You don’t hear a discussion of these topics as often among dads. ...

Read More

I know parents who will do literally anything for their kids. Buy the latest toys. Outfit them with the latest gadgets. Sign them up for any sport, camp, or extra-curricular upon demand. Shop for oodles of clothes. And eat out whenever or wherever the urge strikes. But the buck ferociously stops at mealtime, where a Wizard of Oz-like, ...

Read More

Praying with our children should be a priority in our lives. After all, if your child took part in some sort of Baptism or Christening, that wasn’t just a one-day-and-it’s-over event. Just like a wedding ceremony, it was merely the beginning of something. ...

Read More

×

Send this to a friend